This book points to an interesting trend in today's work market, "Business Engineers!" or Engineers working as business executives! Business engineering includes; business management engineers working in marketing, market research, management consultancy jobs, supply chain executives, finance, money management engineers, banking, sales engineer manager, and many other business engineering related disciplines.

Mostly, industrial, and computer and electrical engineers are targeted for engineering careers in the FMCG markets. Multinational companies like Procter & Gamble, Master Foods, Henkel, and many others have sophisticated marketing procedures and strategies. Experience has shown that engineers are excellent candidates for management of such complicated marketing portfolios. To capture and refer to all engineering careers of the world related to business domains that are perceived as non-traditional or not hotspots for engineers, the author has chosen the 2 words expression "Business Engineers" (business engineering included).

The author will stress on the main skills commonly needed for business engineering careers and provide examples. Then, he will take these skills one step further as an engineering skill guide to show why and how they are vital in the business domain. Also, the author will tackle how and why management engineers succeed when they work in business engineering fields like marketing, management consultancy jobs, and even  executive jobs that business engineering includes. Finally, he will reveal key thoughts about engineering careers targeting 3 main audiences: Engineers, employers, and high school students wishing to major in management engineering careers.

There is a high demand for management engineers in fields not traditionally seen as attractive for engineers. All engineering trades are targeted but those that are targeted the most are computer and electrical engineering, mechanical engineering, industrial engineering, and civil engineering. Management Engineers can pursue a solid career path in these non-traditional domains, and some statistics show that a big percentage succeed and reach high positions like general managers, country and regional managers, and even chief executive officers (CEO's).

"In the United States alone, there are more than 2 million engineers, and at least 180,000 of them work in domains perceived as non-traditional for engineers." (Including management engineers and related management consultancy jobs)

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Price: US$19.99 (48 pages)